Mix To Match
2022
Corporate Design
Mix to Match
Stem Cell Donation is a topic surrounded by misinformation,
driven by fear and ignorance. This leads to people in need potentially waiting months for a fitting donor, because not enough people are getting registered.
Our Strategy
To appeal to young adults we created a cocktail kit. The label consists of
short statements that tackle common fears or misinformation about stem cell donation.
A cotton swab to take a cell sample is added to the bottles, directly getting our target group started on getting registered.
We also made the label of the bottle double as an envelope, which the swab can be sent off in, to complete registration.
Our Design
The logo incorporates organic shapes reminiscent of cells and introduces cocktail glasses to bring the concept together. The background is a computer generated pattern. The ever-changing images are related to the individuality in stem cell DNA.
Have fun. Do good.
Implementation
Design Structure
Our Research
To create a fun and effective way for educating young adults on the topic and encouraging registration, we first interviewed our peers.
A project with Greta Pohns and Jule Voges
3D modeling & Pattern making by Greta Pohns
https://gretapohns.myportfolio.com/mix-to-match
Graphic design by Jule Voges & Doyeon Kim
